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Private security is a business that isn’t limited to just providing armed security personnel it also includes selling security devices for homes and offices. The private security business also installs complete home security automation, conducts private investigations, screens prospective employees, and provides security consultation to corporations. If you own a private security company, you’re competing in an industry that's becoming increasingly specialized, and one of the challenges of marketing is communicating what makes your company different and worthy of new clients. The best marketing strategies for security companies will be targeted and specific to ensure that the message is clear and delivered to the appropriate audience. These days, it’s not enough to have a standard website you need a responsive website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go.

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Home security companies use various techniques, ranging from wireless security products and alarm systems to surveillance cameras, to protect your property.

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They search for important identifications such as your bank statements, passports, and credit cards, essentially whatever they get their hands on.

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